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How to Elevate a Customer to a Raving Fan Through Loyalty

It can cost up to seven times more to find new customers compared to keeping the ones you have, restaurant owners are creating programs to maintain their fan base.

If you go into a busy restaurant on a Friday or Saturday night, you can usually spot the “regulars.” These are the folks that walk into a restaurant like they own the place, saying hello to familiar faces while the bartender mixes up their custom cocktail or serves their favorite appetizer. As an owner, these people aren’t just loyal customers; they are your raving fans.

Their tabs help pay your monthly bills. They give you money every week and encourage others to as well by recommending your restaurant to friends and family. That referral is considered marketing gold—you can’t buy advertising like that! No television commercial, flyer, or tweet can get you that kind of publicity. What you can do is create worthwhile loyalty programs to start cultivating regulars of your own.

Why Loyalty Solutions?

Loyalty solutions are a popular way for restaurants to keep customers engaged by offering rewards like discounts, coupons, and free meals based on their purchase history, frequency of visits, and more. Since it can cost up to seven times more to find new customers compared to keeping the ones you have, restaurant owners are creating programs like these to maintain their fan base to ensure that revenue stream keeps flowing into their business.

Loyalty Programs and POS

Before you start conjuring up images of paper loyalty reward cards that require a hole puncher, stop! Thanks to modern technology, POS systems and software make it easier than ever to create and manage a loyalty program that keeps customers engaged with your brand.

Restaurants use secure cloud-based POS solutions like PAR’s Brink POS software to manage loyalty programs. Rewards can be based on points, visits, purchases, lottery-style events and more.

Here is why a SaaS, or Software as a Service, model like PAR’s Brink POS, is an ideal way to manage your restaurant’s loyalty solution:

● There are no upfront licensing fees.

● Automatic upgrades are included.

● Customer data is secure and accessible from anywhere in the world.

● POS SaaS solutions are fault-tolerant.

● When your system is offline, SaaS solutions will automatically synchronize all data and transactions when back online.

Worldwide Loyalty Management

Thanks to the Internet of Things (IoT) and cloud technology, owners have real-time access to loyalty program information worldwide. This access is critical for restaurant chains and enterprise management to allow customized configuration across all channels: in-store, online, and on mobile devices.

POS Loyalty Solutions and Your Data

As a business owner and marketer by nature, POS solutions are essential in gathering important customer data like contact information and purchase history, keeping to your brand relevant to your audience. This information is the driving force behind all your marketing decisions, and since it is stored in a secure cloud, you can rest assured the data is kept safe.

From free birthday meals to cross-promotional discounts, loyalty solutions allow businesses to encourage return visits and even offer bonuses when they spread the word to family, friends and online connections.

Your Customer Wants to Hear from You!

Market research has discovered that regular diners overwhelmingly want to hear from you! According to a recent survey, your customers want to receive information on discounts and special offers and are interested to hear about your latest menu item that might stimulate their interest.

The Brink POS Loyalty Module can help you connect with your customers by sending automated emails and guest surveys that will keep them informed, and most importantly, engage with your brand. Keeping your name at the “top of their mind” is crucial when there are so many restaurant choices available. This will give them a reason to keep coming back to you - and not competitors.

Why Are You Waiting? Your Fans Are Out There!

It’s time to start building your fan base! Loyalty solutions using a SaaS model like PAR’s Brink POS software will elevate your customers from diners to die-hard fans that will choose you every time, and encourage others to as well because of the value you provide.

 

PAR’s slick, modern POS software Brink keeps customer data safe and secure in the cloud. Restaurants that deployed Brink can effectively integrate with online/mobile ordering and loyalty programs, along with fast, easy software updates. Its monthly payment SaaS model means there are no long-term commitments! 

Schedule your Brink Demo

Melanie Bradley

Melanie Bradley

Melanie Bradley is the Product Marketing Specialist for PAR’s POS Restaurant Technology platform. Melanie holds a Master's degree from Florida State University in Humanities with a minor in English and Creative Writing. She works extensively with the Product Management Team to create product messaging, conduct competitive research on product positioning, and creating launch plans to bring hardware, software and service products to market. Melanie is a certified Yoga instructor, an avid CrossFitter and an adventure enthusiast.

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