According to NRF.com, U.S. consumers are expected to spend an average of $143.56 on Valentine’s Day this year. Total spending for the United States is expected to reach $19.6 Billion Dollars! $3.7 Billion is excepted to be spent in dining out. Are you ready?
Don’t panic. This lovely dovey, second most popular dining out event, once a year holiday can be fun with a few simple shades of red and extra candle light. With over 40% of the population choosing to dine at their favorite restaurant, this takes the pressure off you to change it up. They already love what you make, so these few ideas will help them feel more comfortable and relaxed as they spend time with loved ones.
- Make it kid friendly! If you plan to celebrate on Valentine’s Day this year, be prepared to host a family. Week night celebration on holidays can be a little tricky. Adults tend to celebrate on weekends, so with the holiday falling on a Wednesday this year, make sure you are stocked up with kid menus, high chairs and lots of ice cream! Make families feel welcomed by offering a promo like, “Kids eat free!” or “Free Dessert for 12 and under”.
- Bring in entertainment. Make it fun and exciting! Fire breathers and aerial gymnast are cool, but if they don’t fit in your budget find an alternative. Consider having a magician, caricature artist, local high school choir to sing, or a small jazz band. Make your everyday unique restaurant a little more intimate. These fun special guests will help start the conversations and have your guest talking about their remarkable dining experience for years to come.
- Paint the town Red! Now don’t go painting every wall in your place, but you can never have too much color, especially on a day like Valentine’s Day. So, break out the red plates, cups, table cloths, napkins, etc. Really set the mood. Remember, with so many people already picking their favorite restaurant to dine at, this will be a way to change it up and put a little twist on your eatery, while still serving the same great foods. Don’t forget the string lights and fresh flowers on the table too!
- Give a gift. The best way to show a token of appreciation to your guest is to give them something. Consider a rose for every lucky lady at the table, a gift card to return, a fun trinket for the kids, etc. Whatever you budget allows for, make sure you are saying “Thank You!” Even a small meet and greet with the chef or a manager to personally show your gratification, can go along way.
Wishing you the best and busiest Valentine’s Day yet & remember….
“A satisfied customer is the best business strategy of all!" – Michael LeBoeuf