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Social Media: The Secret Marketing Weapon For Your Restaurant

Social media has become the driving force in the restaurant industry.

A recent report in the New York Times shows that 72% of consumers use Facebook to make restaurant and food-related decisions based on comments and images shared by others. The desire for customers to connect with each other through social networks is abounding, and its time for your business to take advantage of the numerous benefits they can offer and bring to your brand!

It’s free! The cost of creating a Facebook, Instagram, or Twitter account for your business comes at no cost to you. Create loyal fans, and enjoy positive reviews, comments and “likes” on social media platforms to grow your fan base.

Increase Revenue through Promotions: Many restaurants have started offering promotions or discounts via social media avenues. Reward your customers for liking and following your page or account. Again, what’s better than free advertisement that brings in business?

Social Media Creates an “Experience”: Selling your food isn’t enough this day in age- restaurants need to sell experiences instead. For many consumers, social media platforms are a way to share their dining experience with the online community. Each time a guest posts a photo off your delicious looking dishes, this allows your brand to impact the way society views your product.

Expand your Customer Base: The more content you post on social media, the more opportunities you create for a new customer to notice your posts and photos of your food and menu specials. A greater amount of content generates a greater amount of interest, which leads to more conversions, thus NEW customers!

Promote Trust and Loyalty of your Brand: Consumers appreciate reviews of your brand- the good, the bad and the ugly. Allowing guests to post reviews on social media platforms promotes and suggests transparency and trust of your brand. With restaurant competition at an all time high, credibility is key in creating loyal customers.

Decrease your Marketing and Advertising Budget: While utilizing free social media networks, the cost of booting posts, or running ads is minimal in comparison to other marketing and advertising avenues such as printed flyers, printed coupons, direct mailers etc.

Increase your Inbound Website Traffic: Using social media to increase your website traffic is easy. Adding Call-To-Action buttons, and linking your website directly to your Facebook and Instagram profiles make it even easier for guests to find your website and keep up with your restaurant news.

 

Social sharing is the biggest craze in the marketing industry. Proactively engage your customers through social media channels, and watch your business reputation and your profits grow!

 

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Melanie Bradley

Melanie Bradley

Melanie Bradley is the Product Marketing Specialist for PAR’s POS Restaurant Technology platform. Melanie holds a Master's degree from Florida State University in Humanities with a minor in English and Creative Writing. She works extensively with the Product Management Team to create product messaging, conduct competitive research on product positioning, and creating launch plans to bring hardware, software and service products to market. Melanie is a certified Yoga instructor, an avid CrossFitter and an adventure enthusiast.

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