Ah, convenience stores, pleasantly reeking of greasy hotdogs, gasoline, and cigarette fumes from the miserable 17-year old cashier outside neglecting the line. That’s generally the perception, right?
Well, not anymore! Convenience stores are now becoming a popular destination for consumers everywhere.
C-stores are beginning to seek alternatives from the slimmer margins of gas and cigarettes. In 2016, the industry saw a 9.2% drop in fuel sales, however, in-store sales increased by 3.2%.
While electric cars and public transportation can explain the precipitous drop in fuel sales – the industry took note of the increased in-store sales. Discovering potential reasons why and how to sustain them.
As the general population becomes increasingly more health conscious, convenience stores are beginning to adapt. Trending now are plant-based protein bars, dried fruits and nuts, and upscale jerky.
“Protein is the new energy,” says Jeff Lenard, vice president of strategic industry initiatives for the National Association of Convenience Stores. The demand for grass-fed and cage-free offerings are increasing in demand. Leaving the industry to either adapt, or fall behind.
After protein inspired snacks, convenience stores are beginning to incorporate their own restaurant concepts within their stores. The Pride Stores – a small c-store chain in the greater Chicago area, hired a corporate chef and introduced two different concepts, one being taco themed. This allows for consumers to eat-in, spending more time in their stores, or carry out for their convenience.
If you haven’t noticed lately, more convenience stores are beginning to expand their offerings of beer. Craft beer and wine selections are becoming bountiful options within the aisles. The copious amount of microbreweries opening up nationwide has spiced up the masses taste buds and demand for these crafted beers has continued to steadily increase.
National and local brands allow consumers to enjoy their local favorites, or to discover a new personal favorite.
Vineyards have begun to spring up more than ever, too. While the west coast has long been notorious for their wine, the fad has begun to spread nationwide. Whether you want to try something from the west, or upstate, NY, convenience stores are now becoming a go-to for the moderate connoisseur.